On my recent “bling attack” post we’ve been getting a lot of controversy (and a record # of comments) as I had hoped for and expected. So far I’d say we’re at 75% love it and 25% hate it ratio. I’m enjoying the feedback on both the love and hate side and I’m having a lot of fun getting people passionate about a new design, whatever their feelings are.
For the record however I need to set something straight. My interests are not primarily about show cars or about bling. Anyone who knows me or the blog can attest to that. To those that are new to me, all of these posts about 24K gold RE30 wheels and bling attack R57GT wheels might give you the impression that we’re like Garson in Japan and about to build a crystal studded R35. Not true. Not even close. Our roots are in racing and sports cars, not in show cars.
The reason I think the bling attack wheels are so damn cool is because its the furthest I’ve pushed the limits yet of wheel customization. Its essentially my showcase piece of what we can do. It is definately not the right wheel for most enthusiasts because of costs, practicality (people will want to steal these rims wherever you go), the gold’s fragility for racing, etc. However it is absolutely the perfect wheel for the client it is intended for and it is also the perfect showpiece for our capabilities. My client and I feel the same way about this…we could do the same thing that’s been done before and do a damn good job at it with his R35, or we could smack people over the head with something entirely new and out of the box different.
To me controvery is a great thing because it means that I’m contributing something entirely new to this industry (my goal). Much like my client who wants a car that is set apart from any other and that oozes quality in every piece and every detail. For that mentality and that specific purpose I think it is indisputable that these are the best wheels that could be built. For another car, more often than not it would be a very wrong wheel. And again there lies the definition of “bespoke”, something that is custom built for a specific client’s need. For the haters, I could talk to you for 30 minutes about your car and your goals and create another unique wheel finish that you’d love and something that is entirely different than these wheels. Thats my specialty and I’m not shy about it…the trick is knowing that there is no formula, no standard solution and that every project has different needs that need good planning and quality creative design.
I wanted to bring back a piece of my history, another custom wheel finish that I built back in 2005. It is the Top Secret remix time attack wheel. In these photos you can see the normal time attack vs our Top Secret time attack wheel. The wheel I used for the TS version came in bronze from Volk, was stripped down and refinished with matte black and authentic Top Secret gold paint on the lip. They were made for a S2000 client (hence the not so impressive offset for the S2000).
The fact is that people are sick of the same wheels that everyone else has. Once my clients realize that accepting the norm is not necessary, some pretty interesting options await those with the creativity and bank roll to step into uncharted water…